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Flannery Beef × BI Consulting Services

The Butcher's Ledger — direct-to-consumer sales & fulfilment board
Prepared for McKenna · Director, Marketing & E-commerce Sales
September 2026 · Demo build v1

Every steak, every parcel, one ledger.

Revenue by category and channel, repeat buyers, the three gift-season peaks, ship-day throughput and what is hanging in the dry-aging room — the marketing and operations questions from the March conversation, answered on one page that filters live.

Since 196360+ years of dry-aged beef, three generations of Flannery butchers, shipped from San Rafael, California.
flannerybeef.com/about-us
Trend

Revenue by category

What this board answers

Three questions from the ledger

    Signature · cut chart

    Where the money sits on the animal

    Primal regions shaded by share of selected revenue. Hover a primal.

    Ledger

    By category

    Revenue, orders, average order value, repeat share.

    Signature · parcel map

    Where the parcels go

    Destinations from San Rafael, CA 94903 — circle area = parcels in the selected period.

    Fulfilment

    Ship-day throughput & on-time

    Parcels per ship day (Mon–Thu) with carrier on-time rate.

    Parcels / ship dayOn-time %
    Customers

    Repeat vs new

    Orders by channel; repeat = customer with a prior order.

    Gift season

    The three peaks

    Father's Day, Thanksgiving, December — vs a typical week.

    Dry-aging room

    Inventory by days aged

    Pounds hanging, as of 17 Sep 2026, allocated to the selection.

    Ask the data · mock-up

    Questions in plain English, answered from the ledger

    A preview of an in-house assistant over order, shipping and cut-sheet exports — answers recalculate with the filters above.

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